Hyundai: Spotted On The Commute

As the COVID dust settled, companies started calling employees back to the office and the daily commute made its not-so-triumphant return. To launch the all-new Hyundai KONA, Hyundai tapped into a shared cultural truth: nobody was particularly excited to sit in traffic again.

I made my directorial debut, picking up where the broadcast work left off with a social series that got to poke some additional fun at the weird things we spot while stuck in traffic.